THE "S" WORD — #stylemakeover

Why It Pays To Be A Savvy Fashionista

Why It Pays To Be A Savvy Fashionista

I woke up this morning to check out the latest fashion news and this news put a big ole Cheshire Cat grin on my face. Payless recently ran a brilliant, mind-blowing ad campaign where they created a fake high-end store, named it "Palessi" and featured their shoes but at insane markup prices. Check it out in the video below: https://www.adweek.com/brand-marketing/payless-opened-a-fake-luxury-store-palessi-to-see-how-much-people-would-pay-for-20-shoes/   The reason I'm grinning? THIS is the epitome of the mindset of a "savvy" fashionista. Style. Cannot. Be. Bought. Style is a mindset-a mishmash of creativity, personality, expression and sometimes a tad bit of audacity.  What does that have...